POISE: WHEREVER, WHENEVER
Women who suffer from bladder leaks are mortified about it and often change their plans rather than risk public embarrassment. But the issue is more common than you think: up to 75% of women over 65 report urine incontinence! So we want to empower women that there’s still a whole lot of life to live, because Poise is there to support you on any wild adventure.
SOCIALS
With the hashtag #whereverwheneverpoise, we will encourage people to post the women in their lives being anything but boring. For every post, Poise will donate $1 to the Society for Women’s Health Research.
Red Bull Experience
Everyone knows that once a badass, always a badass. We’ll partner Red Bull female athletes with older women to give them an experience they’ll never forget.
JUST ask poise
Social embarrassment can hold us back from doing what we love. That inner voice of doubt keeps us frozen. We’re here to give women the confidence to silence the doubt and embrace the things they’ve always loved.
We’ll partner with Jennifer Coolidge, who is no stranger to proving that aging doesn’t have to be limiting, to be our “Just Ask Poise” voice. On top of giving women pep talks, we’ll also leverage her iconic lines to serve as quick confidence boosters and comedic reliefs.
