Staying motivated to learn a new language is hard. But everyone loves new music—and international stars have been topping the charts lately. So, let’s give people a chance to show their real devotion to their favorite international artists: by actually learning all the lyrics to their songs (and a new language while they’re at it.)
Sing Along with duolingo
On WhatsApp, different themed Duos will infiltrate fan group chats, challenging them to prove that they truly belong in their fandoms.
whatsapp ambush
Ooh + Playlists
We’ll release OOHs that will lead fans to learning-friendly playlists of their favorite artist’s songs, ranging from easiest to hardest to understand.
Duo will crash concert lines and put fans’ lyrical knowledge to the test. Rewarding them with prizes to show off that they are true international music fans.
If fans continue to extend their streaks, we will release special courses that allow users to learn commonly used slang and pronunciations through lyrics.
They will also receive video messages from their favorite artists and access to limited edition merchandise and prizes.
