BEANS ENDURE
Bush’s Beans are seen as a boring pantry stock, but that’s the furthest from the truth. The Doomsday clock is the closest to extinction it has ever been - 89 seconds away from midnight. Beans have an incredibly long shelf life. You know what that means. Bush’s Beans is the official doomsday food.
bush’s ultimate survival kit
We’ll send survival kits to influencers who are famously known for embracing the unpredictability of the world.
Bush’s Baked Bunker
We’ll partner with Airbnb to create a fully immersive, off-grid survival experience. No WiFi. No distractions. Just you, a few essentials to keep you entertained , and the ultimate doomsday-ready pantry.
The Airbnb bunker will be placed in the Fornite universe. When players discover the bunker in the game, they can snag a can of beans that gives them a temporary shield - aiding them to be the last to survive.
Fortnite activation
the last of us
To tie things up, we’ll infiltrate the most popular apocalyptic show on television right now - The Last Of Us. The highly anticipated season 2 premier will feature a can of Bush’s Beans to deem it the official doomsday food.
