The World Cup is coming to the U.S. in 2026. Soccer fans will do anything to support their favorite national team. So much so that they are already planning road trips around the country to see as many matches as possible. Let’s position 5-hour ENERGY as the energy shot to fuel their passions.
Your road to the beautiful gamE
With 5 LTO shots that represent tournament giants and a fan favorite from past events, all inspired by popular, beloved flavors prominent in each country.
Fuel your passions
The I-5HE and I-95HE Tournament Networks
We’ll take advantage of many of the World Cup stadiums being along two major highways. We will adopt the I-5 on the west coast and the I-95 along the eastern seaboard, renaming them for the duration of the 2026 FIFA World Cup.
5HE x pilot Rest Stops
Our travel stations will be placed 5 hours apart along our highway networks where they'll serve as refueling hubs for journeying fans.
Let’s Hype it up
We’ll partner with soccer-loving and lifestyle influencers to encourage fans to document their trip with 5HE.
are you entertained?
5HE will launch their Spotify profile with five hour long playlists featuring top songs from each team’s country.
stadium exclusives
We’ll meet our fans with limited edition 5HE World Cup merch and a 90 minute energy shot to rejuvenate and reward them after their journey.
