The beauty industry wasn’t built for trans people in mind, leaving many without products that affirm their identity. This campaign celebrates trans beauty, challenges exclusion in the beauty industry and society at large, and proves that makeup isn’t just self-expression. It’s survival.
More Than makeup
public bathroom takeover
We’ll reclaim public bathrooms as spaces of self-love and resilience, highlighting the urgency of protecting trans people's right to safe and affirming public restrooms.
Fenty will sponsor a series of drag shows where the proceeds will go to organizations like The Okra Project and the Brave Space Alliance.
shades of power drag shows
Fenty subway
To introduce the drag shows and continue spreading awareness, Fenty will take over subway cars.
…and send products to transgender influencers for them to post gender-affirming makeup tutorials.
