Elite Comfort
Ugg boots have earned the bad rap of being “basic” and not catered towards men. So, how do we get Gen z and Millennial Hypebeast men to buy and wear Uggs? By collaborating with sneaker culture’s origin: the NBA.
:30 OLV
Ugg x Nba Redesign
We'll collaborate with NBA teams to design limited-edition UGG boots, released exclusively through special drops.
socials
We’ll play into the workout grind that NBA players endure and have them give us a glimpse into the “exercises” that help them perform their best on the court.
Ugg lounge
Welcome to the official Ugg Lounge. During NBA games, the fan-cam will highlight fans who are cheering the hardest, show the most team spirit, or have the best dance moves. These fans will then be invited to watch the game from a lounge as comfortable as our signature shoe.
Uggs x Beats by Dre
This collaboration exemplifies our campaign. Designed to look like earmuffs with Uggs signature wool and color palette, these headphones will help players relax and get in the right mindset before a game.
