During my time at Big.Ass.Kids as a Graphic Design Intern, I learned how to design within an existing brand while helping grow their social media presence. I worked on creating consistent assets, developing a social media strategy, and executing content that supported growth and community engagement across the various B.A.K platforms, specifically for the B.A.K Play.Ground.
Before
After
36 Posts
> 1.1k likes
> 35k views
+95 followers
The B.A.K
Play.Ground Platform
Total Members: +13.39%
Active Members: +11.69%
Member Participation: +5.3%
$20.26 B.A.K Impact Campaign
A social first fundraising campaign built around a simple ask to donate $20.26 in support of B.A.K’s mission to expand access and opportunity in the music industry. I helped design a cohesive set of Instagram assets that communicated the campaign’s mission, highlighted B.A.K’s impact, and encouraged community participation in a clear and approachable way.
TIMI O
For the B.A.K Artist Residency Program, our intern class had the opportunity to work with Timi O. My team assisted with building and executing a full marketing and content strategy for Timi O’s EP release.
One of Timi O’s priorities was to gain a larger presence on social media. My team and I collaborated with him to create a content plan that showcased not only his talent but also his interests and personality. From fashion to philosophy to self-care, Timi O’s content became consistent, strategic, and provided insight into who Timi O was, not just as a musician, but as a person.
16 Grid Posts
16 Reels
> 1.6k likes
> 27k views
+42 followers
TikTok
88 videos
> 46k views
> 3.8k likes
+ 64 followers
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Designed the cover and directory layout for a member-only publication featuring Play.Ground small businesses and freelancers.
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The directory functions as a gated sales funnel, each listing links to a Play.Ground member profile that’s only accessible with an account and is released quarterly, with new members added each edition.
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The cover takes inspiration from the classic Yellow Pages, with a focus on creating a tactile, physical paper feel.
